The Abraham Group
Strategic Marketing Plan - Tips for Presenting It
When presenting a strategic marketing plan to the executive team of your business or investors, you’re actually selling the concept instead of reading the plan’s details. A good presentation makes use of the skills learned from salespeople, actors, and teachers to be both persuasive as well as memorable. Allow your audience get your plan’s details of your plan through reading this at their leisure. Whenever you are presenting your plan, always be confident. Also, try to engage with the people right from the start of your presentation for them to boost enthusiasm and support. There are other tips on how you can present the strategic marketing plan in a successful manner.
One of these is to grab everyone’s attention from the beginning of your presentation. You may use a powerful image or graphic when representing your plan’s goals, the product, and the customer. If possible, it is also wise to present dramatic statistics, which underscore the need for suggestions in your plan. These could include placing declining sales figures, some metrics that illustrate your point, and customer attrition.
Once you already have everyone’s attention, engage them in your presentation by asking several questions regarding what you’re trying to point in the strategic marketing plan. For instance, show off a brief survey. This will let you audience agree with the conclusion or your recommendations. Through using several techniques, you will be able to deliver presentations that are interesting and joyous. Another tip that you must not forget is to be specific during the presentation. You should also present information in a specific manner instead of considering general information. Instead of saying your business needs an increased sales, you should state the precise percentage of what you like with your sales.
You may use diagrams and charts when demonstrating financial ideas for everyone to visualize the marketing ROI in a much easier way. For your audience to understand more about it, you can pass around the drafts of the new marketing materials to demonstrate advertising messages or methods.
Focusing on the advantages of your strategic marketing plan is also an important part of your presentation. It is because almost all of your audience always think about what they would obtain once they approved to your plan. Other than benefits, you should also focus on the results or outcome of your plan. Again, you must be specific in order for your presentation to be more powerful. With this, you can be sure that you will succeed in presenting your strategic marketing plan.